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Pay per blog posting and seo?

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John L 2008-07-25 08:10:03 Publish:

How do search engines view pay per blog posting, where you pay somebody to write about and link your website in their blog?(John L)

Search engines love links from blogs, but they frown upon buying links. For that matter PayPerPost and other link broker services shouldn't be a major part of your overall link building campaign.

My advise to clients in similar situations is to keep the ratios of such paid links to a minimum; say one per month.

Consider other alternatives which are not frowned upon by Google; this can be a small article about your services/products and then pay a site to publish it on their site. Keep in mind that the sites you get your articles published on are complimentary to what your provide, not in a 'bad neighborhood' and will provide a static link.

I have known sites who relied heavily on link broker services; initially it jumped thier rankings and PR number. But once the number of links they got from paid posts become huge, Google penlized them.

Ideally, your link building campaign should have a mix of links from various categories of sites (blogs, wiki, bookmarking servies), various PR and through diversified way of gaining them (email webmaster, telephone, contests, event sponsorships, etc)(Pear)

Search engines love blogs because blogs are chunks of words on a page with valuable related words to feed the spiders. You should not worry about pay per blog, because payperpost.com is still around.(Italy B) Yahoo: seo technology Pay per blog posting and seo? seo blog
Google: seo blog Pay per blog posting and seo? seo technology

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